TV and online campaign: Floors make a home. And Breno makes floors
In spring 2024 Breno reached out because they needed a TV campaign.
We ran a short briefing workshop and proposed 3 different creative routes. The winning “POV” concept was built on two key insights.
Customers come to brick-and-mortar flooring stores to touch the floors and see them with their own eyes. And the brand wants to present itself as a flooring specialist including all related services – delivery, removing the old floor, levelling and installation.
That's how we presented Breno as a true full-service specialist, helping with choosing the right floor as well as delivery and installation.
