The History of Logistics – a series that builds a delivery brand
Parcel delivery isn't a topic that grabs attention on social by itself. That's why we created “The History of Logistics” for One by Allegro – a series built on real stories and oddities from the history of transport. We release a new episode every week on TikTok and Instagram.
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Data collected May–September 2026.
We live in a time when content is coming at us from every direction. You probably don't remember what you saw on Instagram ten minutes ago. And that's one of the reasons why working with content series makes sense to us. A series lets us work with one genre, one actor and one creative style – and when people see that again and again, they're far more likely to remember the brand.
Content series also give people a reason to follow a brand on social. If one episode hooks them, they want to see the next one. And they know they won't get advertising spam – they're following something that entertains them.
The success of content series is backed by global data, too. In its 2026 trend report, Ogilvy talks about a shift towards “social as entertainment TV”. According to the report, brands will increasingly create their own shows with recurring characters, storylines and a recognisable style.
Of course, that doesn't mean you can just shoot the same video ten times. A good content series has a clear concept viewers get right away – while every episode still brings something new.
