How we told Stories of E-shop Owners for Shoptet
The best content you can share on social often comes from your own customers. That's why we created the content series A Day with an E-shop Owner for Shoptet, featuring more than 10 business stories and showing who's behind successful Czech e-shops.
The goal wasn't to shoot classic customer testimonials where people list the platform's benefits. We wanted to bring viewers closer to real entrepreneurs, their everyday lives, successes and the challenges they face while building their brands.
How did we approach the series?
Every episode started with preparation. First, we met each e-shop owner for an online interview to get to know their business story, team, typical working day and experience with Shoptet. Based on the interview, we wrote a script and fine-tuned it together.
Authenticity mattered most. We didn't want to turn entrepreneurs into actors or put rehearsed marketing phrases in their mouths. Everyone spoke in their own words and came across exactly the way their customers know them.
We handled the entire production of the series – from the first interview through scripting and shoot logistics to the final edit.
Brands in front of the camera included Železná koule, Marmeládovna Šafránka, Ecopets, Mosaic Pralines, Kaš-mi-daš, Ababu and Inkoustová tečka.
We got the most out of every shoot
Shoptet published the videos on Instagram as collab posts with the featured e-shops, so the content reached the communities of both brands. From every episode we also cut short versions for performance campaigns, and during the shoots we took photos for ad banners.
For selected stories we went even further – during the same shoot, alongside the vertical video, we also filmed a separate widescreen version for YouTube.
One shooting day = several formats for organic and paid. That's exactly how we think content creation should work.
