Reshoper: How we gave an e-commerce event a skater vibe 🛹
You know those seasonal jobs at an orchard? On your feet all day, exhausted every evening, yet you can't wait for the next season? That's exactly what Reshoper is for us.
In 2025 and 2026 we handled complete social media management, newsletters and real-time content straight from the venue for one of the biggest e-commerce events in the Czech Republic. Lots of planning, filming and quick decisions. But also one of our favourite production rides!
An e-commerce event? Yes. Conference boredom? No way
From the start we wanted Reshoper to come across on social more like a skate brand than a traditional business conference. We set a slightly cheeky, slightly crazy tone of voice, with a good dose of humour and perspective.
Bold sketches and familiar faces
The core of our content strategy was funny sketches featuring the same faces again and again.
We weren't afraid of absurd situations, self-irony or humour that pokes a bit of fun at the business world. Because people in e-commerce want to be entertained on social, too.
The fun had a purpose
Alongside the sketches we also communicated the programme, speakers, exhibitors, networking and practical information for visitors. On top of that, we took care of the newsletters all season long.
On “R” day we captured the atmosphere of the event at Reshoper – making real-time content we shot and edited on the spot. We also filmed the main event video. Basically, there was a lot going on. 🍿
